Strategic solutions for Marketing and Sales enablement

Marketing and Sales Strategy and Technology

Following a number of years successfully working together, IndigoBlue is delighted to have acquired the CRM and marketing technology consultancy 70 Fathoms.  This new partnership enhances and augments IndigoBlue’s existing Business Consulting services, and provides 70 Fathoms’ clients with programme and project management expertise for the successful delivery of change.

This new capability will enhance IndigoBlue’s strategic offering and will focus on helping businesses identify their requirements and select and implement sales and marketing technology, process and structures:

  • End-to-end management of your sales and marketing technology implementations (CRM, marketing automation, sales automation and email marketing)
  • Publishing-specific expertise in advertising booking systems and subscription management software implementations and fulfilment migrations
  • Process improvement
  • Business requirements analysis
  • Project and programme management
  • Sales and marketing management and team structure reviews
  • Data strategy
  • Metrics and analysis.

Critically we ensure that you get the right technology to solve your marketingand sales problems. This begins with defining your strategic objectives; working out the value proposition and requirements; mapping the core processes; working out how data will flow into and out of the system; identifying what technology is needed; and then providing an incremental roadmap for implementation. We make sure you have a complete understanding of the process; that you are making the most of the opportunity to improve your processes; that those processes are mapped and properly understood; and that you get a good match to the software and to avoid extensive or erroneous customisation.

Most of our projects involve working with global teams based in disparate locations around the world, and our industry expertise includes B2B and B2C, publishing, associations, life sciences, financial services, telecoms and technology providers. We are the ideal choice for consulting in sales and marketing technology over vendor-tied consultants and generalist IT consultants.

IndigoBlue is wholly vendor independent we are uniquely placed to give you the best advice and get the results you want.


For more information on IndigoBlue’s Business Consulting Services call Sales now on 020 7692 4832, or email us at

About IndigoBlue

Since incorporation in 2002, we have built an unrivalled reputation, successfully delivering a number of the UK's largest Agile change programmes.

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