21st Nov 2008
IPC Media is a leading UK consumer magazine publisher. Almost two in every three UK women and 44% of UK men read an IPC magazine. That's almost 26 million UK adults. IPC titles include NME, InStyle, Nuts, Now and Marie Claire.
In the summer of 2008, IPC purchased the popular games web site, Mousebreaker (www.mousebreaker.com). The aim being to build upon the excellent reputation for high- quality, engaging games but to package it in a more engaging web site which could offer a wide range of commercial advertising opportunities.
See our case study: Not Just Fun and Games Building the Mousebreaker Website
Today's highly competitive and rapidly changing markets that see the rise and fall of the likes of Nokia and MySpace places business imperatives on companies. In particular, companies need to be innovative, introducing new products, updating others to react to changes in the market (or predicting or even creating these market changes).