Speaker: Josephine Adams
Josephine Adams
MailJosephine Adams filled the newly created Director of Digital post at Visit London in September 2006, recognising the critical importance of digital communications for the travel and tourism industry, in particular in the lead up to the 2012 Olympic Games. With a career spanning 25 years in the digital and publishing worlds, Josephine is responsible for leading and directing Visit London's digital strategy, both internet and TV. She previously held senior positions at Emap, Ziff-Davis Europe, net decisions, Channel 5, Carphone Warehouse, Yahoo! Europe and YooMedia Dating.
Josephine Adams's Latest Event
Seminar: Who's stealing my members? Threats to your membership
23 MAR 2011 | NFP Director Seminar |Media companies are becoming membership organisations. How scared should you be?
Overview
Many 3rd sector organisations rely on members as a key source of revenue. They deliver information, benefits and services for their members to entice them to renew each year. And yet many organisations treat the membership model as a Victorian throwback and are looking to evolve to new models. Media companies such as Sky, Haymarket and the Guardian, have recognised the power of the membership model and are looking to create many more membership organisations. Many of these will offer new products and services to your members. How big is the threat? How should you react – conflict or collaboration? What can you do to protect your organisation?
JOSEPHINE ADAMS'S EVENT(S)
