Event Harnessing the Web to Drive Membership Value and Growth

Redefining Membership Strategy to fully Encompass the Web and Drive Results

Overview

IndigoBlue's Managing Director Rob Smith presented a keynote session at MemberWise's conference in October.

Based on current and recent work across the membership sector, Rob provided an insight into how organisations should be using the web to increase membership value, reduce costs and utimiately to increase membership.

Rob identified the key digital trends that are most important to membership organisations. He then drew out how these trends, together with the organisation's business strategy, inputs into the digital strategy to provide a roadmap for the organisation's approach to the web and social media.

Rob's keynote session looked at shaping and redefining membership strategy to fully encompass the web and drive results. Objectives for this session included:

1. The changing online world and its impact on the future of membership systems
2. The importance, business benefits and impact of online engagement and self service
3. The role of social media in your digital strategy
4. The future of your membership system
5. The impact of this on business and IT strategy

Case studies include:

• Association of Accounting Technicians (AAT) - Online Self-Service
• Royal College of Physicians - Driving value through CRM

Conference Website