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Keyword User Generated Content

07
DEC

Managing User Generated Content - Your Organisation in Their Hands

07 DEC 2010 | Posted in communities of practice, online communities, social CRM, social media, User Generated Content, website | Author Alex McLachlan | 1 Comment

User generated content (UGC) is widely used by organisations to create deeper engagement with customers and other stakeholders, and to reduce content-production and marketing costs. There are also risks associated with UGC of brand damage and legal problems arising from misuse. To mitigate against these pitfalls you should plan carefully for its introduction by:

24
NOV

Seminar: Your Organisation in Their Hands

24 NOV 2010 | NFP Director Seminar |

RSA, 8 John Adam Street, London

Managing User Generated Content

More information
application/pdf iconmanaging-user-generated-content.pdf
application/pdf iconsharing-knowledge-and-building-trust-in-online-communities.pdf
application/pdf iconneil-kleiner-power-to-the-people.pdf
application/pdf iconlegal-aspects-of-social-media.pdf
application/pdf iconsteve-bridger-your-people-are-your-brand.pdf

Overview

This seminar looked at the challenges and opportunities of user generated content.

The level of engagement with user generated content across the third sector is highly varied. Some organisations have thriving online communities, others have made costly investments which have failed to live up to expectations, and some have yet to dip their toes into this area.

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