Keyword Usability

Using "Click Here" for hyperlink text is bad practice for usability and SEO. This post explains why and provides best practice advice for better hyperlink text.

Reviewing a company's website is part of our strategic IT reviews more often than not. We normally look at whether the website is delivering all it could for the business strategy, whether the right connectivity to other business systems is in place and whether an appropriate CMS is being used. We also look at the structure of the website, the SEO and usability, and that is where we often encounter "Click Here" used as link text.

SharePoint is a popular choice for Intranets, and with the release of SharePoint 2010, is likely to become even more popular.

There have, however (in common with other areas of IT), been some expensive failures.

With this in mind, there is some useful advice in Jacob Nielsen's latest article "Does SharePoint Destroy Intranet Design?", particularly the need to carefully consider the needs of the target audience.