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Keyword Social CRM

Microsoft's recently announced Q2 2012 service release of Dynamics CRM 2012 will have some very interesting features, including mobile access, multi-browser support and industry templates.

User generated content (UGC) is widely used by organisations to create deeper engagement with customers and other stakeholders, and to reduce content-production and marketing costs. There are also risks associated with UGC of brand damage and legal problems arising from misuse. To mitigate against these pitfalls you should plan carefully for its introduction by:

A big thank you to the presenters at last night's event Your Organisation in their Hands. It was an excellent evening which I really enjoyed. I was particularly interested in the presentation by Steve Dale and his practical advice regarding the development of online Communities of Practice (CoP).

24
MAR

Seminar: Power to Your People

24 MAR 2010 | NFP Director Seminar |

RSA, 8 John Adam Street, London

The Death and Rebirth of CRM

Overview

Despite years of investment, CRM, Donor and Membership systems have failed organisations and individuals. The days of mass communication to homogenised groups is drawing to a close.

The continued emergence of the Internet is creating new opportunities for innovative uses of information; offering new personalised, customer centric product offerings and giving individuals the power to define their terms of engagement.

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Managing User Generated Content

Overview

This seminar looked at the challenges and opportunities of user generated content.

The level of engagement with user generated content across the third sector is highly varied. Some organisations have thriving online communities, others have made costly investments which have failed to live up to expectations, and some have yet to dip their toes into this area.

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