Keyword SEO
28
OCT
Win-Win with Amazon Associate
28 OCT 2011 | Posted in Amazon, business value, NFP, SEO, website | Author Alex McLachlanWe’ve just received our first payment as an Amazon Associate. It has to be said that the amount won’t have a major impact on IndigoBlue’s bottom line, but we don’t really count ourselves as a bookshop. We provide links to Amazon for books that we mention in blog posts or the subjects of book reviews, really to make it easier for our website users. If someone wants more details on a book it’s much easier to provide them with a link rather than them having to copy the book title, open up another browser tab, paste the title in, find the right link in the search result, etc…
31
MAY
Challenge of Wikipedia for Charities
31 MAY 2011 | Posted in charity, internet, knowledge, NFP, SEO, social media, Wikipedia | Author Alex McLachlanProviding information to the public is one of the main "charitable objectives" of many charities, particularly medical-related charities. So it was interesting to see the recent announcement by Cancer Research UK of an initiative to tidy up some of the key pages on cancer on Wikipedia.
The challenge is that for typical cancer related searches, Wikipedia comes second, whilst Cancer Research comes around eighth. Wikipedia gets many more visits as a result of the higher search result ranking (3.5m per month over its 1,500 cancer-related pages), but Wikipedia articles are not necessarily accurate or well written.
18
MAY
Why "Click Here" is Bad Practice
18 MAY 2011 | Posted in CMS, SEO, strategic IT review, usability, website | Author Alex McLachlanUsing "Click Here" for hyperlink text is bad practice for usability and SEO. This post explains why and provides best practice advice for better hyperlink text.
Reviewing a company's website is part of our strategic IT reviews more often than not. We normally look at whether the website is delivering all it could for the business strategy, whether the right connectivity to other business systems is in place and whether an appropriate CMS is being used. We also look at the structure of the website, the SEO and usability, and that is where we often encounter "Click Here" used as link text.