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Keyword Online Communities

LinkedIn's groups provide the potential for informal communities that can pose a challenge to membership organisations.

What is the best way to respond to this challenge and how can membership organisations give their members the experience they expect?

User generated content (UGC) is widely used by organisations to create deeper engagement with customers and other stakeholders, and to reduce content-production and marketing costs. There are also risks associated with UGC of brand damage and legal problems arising from misuse. To mitigate against these pitfalls you should plan carefully for its introduction by:

A big thank you to the presenters at last night's event Your Organisation in their Hands. It was an excellent evening which I really enjoyed. I was particularly interested in the presentation by Steve Dale and his practical advice regarding the development of online Communities of Practice (CoP).

Managing User Generated Content

Overview

This seminar looked at the challenges and opportunities of user generated content.

The level of engagement with user generated content across the third sector is highly varied. Some organisations have thriving online communities, others have made costly investments which have failed to live up to expectations, and some have yet to dip their toes into this area.

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The book I'm reading at the moment is "The Future of Thinking: Learning Institutions in a Digital Age. The book links to a number of themes I'm interested in, particularly developing knowledge content and user generated content (and also a number of the drivers identified in the recent NCVO future of membership report).

Clay Shirky launched his new book “Cognitive Surplus” at the LSE yesterday evening.

A very interesting slide set - Cultivating knowledge through Communities of Practice - from Steve Dale, the information architect for the award winning local government "Community Hub" online community. He sets out the fundamentals for setting up and encouraging Communities of Practice and the different ways of sharing and developing knowledge.

The presentation takes is business-focused (rather than IT-focused), looking at the methods and roles to get successful Communities.

The recently released Power of Information Taskforce Report points the direction for the much wider use of Government Information in the UK. The report was commissioned by the Cabinet Office Minister, Hilary Armstrong, and was published in February 2009.

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