There are a number of important differences between CRM in the not-for-profit sector and CRM in the commercial sector. It's vital that both NFP organisations and suppliers recognise and understand these differences to make sure that new CRM systems fulfil the organisations' needs.
IndigoBlue's Managing Director Rob Smith is presenting the opening sesson at Iris's NFP Solutions 2012 Roadshow.
Based on current work reviewing the IT strategies for the membership market, Rob will provide an insight into trends that organisations could or should be considering for adoption.
Rob will identify the key digital and IT trends that are most important to membership organisations. He will then draw out how these trends, together with the organisation's business strategy, input into the IT strategy to provide a roadmap for the organisation's IT and improve support for the business strategy.
Rob's presentation will focus on the revolution that is affecting the NFP sector and how forward looking organisations can embrace change and transform their operation; to grow revenues and significantly improve stakeholder engagement and service. He will look at 5 key areas: understanding customers; productisation; the future of the web; cloud computing and collaboration.
We’ve just received our first payment as an Amazon Associate. It has to be said that the amount won’t have a major impact on IndigoBlue’s bottom line, but we don’t really count ourselves as a bookshop. We provide links to Amazon for books that we mention in blog posts or the subjects of book reviews, really to make it easier for our website users. If someone wants more details on a book it’s much easier to provide them with a link rather than them having to copy the book title, open up another browser tab, paste the title in, find the right link in the search result, etc…
Progressive organisations within the not for profit sector have undergone remarkable change during the last decade. They have embraced the online world to provide innovative tools to improve customer service, personalise engagement and become truly customer-centric.
IndigoBlue's Managing Director Rob Smith is presenting at Iris's "Running NFP in the Cloud" Seminar.
Rob will discuss the potential benefits and disadvantages of The Cloud for NFP organisations.
4 Comments
The open source CMS Drupal is being adopted by more and more NFP organisations. I recently did a comparison of the charities and membership organisations using Drupal and two of the more popular commercial CMSs. I was surprised by the level of market penetration by Drupal. I was able to find dozens of sites that use Drupal. When I tried the same for the two commercial CMSs, I had great trouble finding more than a handful.
I recently attended a briefing at the offices of IRIS, where IRIS introduced their new hosting proposition which targets amongst others the Not For profit Sector. The presentation was well attended by IT managers from a number of existing IRIS clients who I believe found the presentation interesting and informative.
For many membership organisations, there are very good reasons for wanting forums on their own websites rather than using LinkedIn.
Some membership organisations have very successful vibrant online forums. Some other organisations I come across have spent a significant amount of money without any meaningful take up.