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Keyword LinkedIn

LinkedIn's groups provide the potential for informal communities that can pose a challenge to membership organisations.

What is the best way to respond to this challenge and how can membership organisations give their members the experience they expect?

For many membership organisations, there are very good reasons for wanting forums on their own websites rather than using LinkedIn.

Some membership organisations have very successful vibrant online forums. Some other organisations I come across have spent a significant amount of money without any meaningful take up.

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