Keyword Contact Management
05
DEC
Multichannel Contact Management
05 DEC 2011 | Posted in contact management, CRM, social media | Author Alex McLachlanSome organisations focus almost entirely on their website as the main means of communication with contacts to the exclusion of other channels, particularly email marketing. There are two dangers to this - it assumes either that users will visit the organisation's website of their own volition if they have visited before; or that they will find the site from Google searches if they haven't visited before.
20
MAY
CRM Requirements and Strategies
20 MAY 2011 | Posted in business strategy, charity, contact management, CRM, membership organisation, NFP | Author Alex McLachlanAnthony's recent blog post "We need CRM?" raised the interesting issues of the underlying requirements for managing relations with contacts and of the need for a strategy for how an organisation will manage those relations.
12
MAY
We need CRM?
12 MAY 2011 | Posted in contact management, CRM | Author Anthony Flack |
1 Comment
“We need CRM”, I have heard this statement frequently when speaking with Not for Profit / Membership and Financial Sector organisations. When I dig a little deeper and explore with clients what is really required, then the possible dangers of the ubiquitous CRM solution become evident. Simply investigating with the client, what the target business improvement is will start to steer the dialogue in a more effective direction.