The cloud as a technology is neither complex nor interesting. However, what is significant is the truly transformational nature of what it enables business to do. The cloud provides a mechanism by which organisations can significantly reduce costs and complexity, and can execute change quickly with minimal risk. Capital investment in the initial stages of a project using “cloud” is extremely low, and yet ownership costs remain under control even at scale.
The ability to start new initiatives and respond to change quickly and efficiently is truly game changing.
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Implementing a CRM is a business change - usually a major business change - that will have a wide impact on the organisation. I've found it useful to provide a vision statement for the CRM Strategy, based on a common structure. I try to keep the vision statement to a single page to make it more digestible to different groups of staff, so keeping the individual topics as bullet points.
The structure and contents of the CRM vision statement I've used are:
The NCVO has just released the Third Sector Foresight report "What will membership be like in 5 years time?". The report identifies major drivers that will impact membership organisation over the next 5 years and beyond:
SharePoint is a popular choice for Intranets, and with the release of SharePoint 2010, is likely to become even more popular.
There have, however (in common with other areas of IT), been some expensive failures.
With this in mind, there is some useful advice in Jacob Nielsen's latest article "Does SharePoint Destroy Intranet Design?", particularly the need to carefully consider the needs of the target audience.
Our seminar on Wednesday was very well received, with three excellent speakers bringing views and insights on CRM from very different perspectives.
Being told that your business is going to be transformed sounds scary. Transformation is the sort of word that sounds frightening and fraught with risk when you're told it is going to happen to you, … and celebratory looking back at your achievements.
When broken down into a sequence of small steps, though, it can be achieved with little risk.