Digital Strategy

Among the varying strategies within an organisation, the digital strategy is unusual in that it has the potential to have a significant impact on all other areas (e.g. marketing, operations, sales, fulfilment etc.). As such, a successful digital strategy should be deeply intertwined with an organisation’s business strategy.

IndigoBlue’s approach reflects this need. Our focus is not simply on digital channels and the opportunities they bring. We also focus on the impact on the wider organisation of taking advantage of these opportunities – to give just one example, through supporting the integration of digital engagement and delivery channels with their traditional counterparts. 

We also apply our industry-leading Agile expertise to support our clients as they reshape their organisation, processes and culture to transform into modern, responsive organisations.

IndigoBlue has successfully developed digital strategies for a number of leading organisations. We understand that it is critically important for the digital strategy to be closely aligned with prioritised business objectives. Any future digital investments can then be validated against these objectives.


Strategy Development

IndigoBlue consultants know what it takes to succeed in a digital world. We work with our customers to develop innovative business change strategies for products, services and customer engagement. Together, we increase revenues, reduce administrative overheads and deepen customer relationships. The value we create endures.

Our specialist approach is based on Agile principles and blends structured organisational analysis with a highly collaborative, iterative process. The output is a comprehensive strategy covering digital services, business process, technology opportunities, recommended systems, integration, cost benefit analysis and a proposed change roadmap.

Importantly, IndigoBlue strategies draw upon our industry-leading expertise in Agile management. We plan for incremental delivery of value to minimise risk and achieve early, optimised return on investment. All of our work adheres to the leading Adapt 2.0 governance framework to ensure stakeholder visibility and control.

Once defined, the strategy provides the blueprint for change.


Agile CIO (virtual IT Director) and CDO (Chief Digital Officer)

As organisational dependency on digital increases, so too does the need for senior people with strategic insight who can successfully manage technology. IndigoBlue’s Agile CIO and CDO services provide a cost effective answer to this need.

For a fixed fee, we provide an executive-level partner to address the strategic and operational management of digital technology within organisations. The skills and experience offered by our team can transform business performance and ensure strategic use of technology as a business enabler, avoiding costly mistakes in procurement of technology solutions. The service includes:

  • Access to a senior IT professional on a part-time basis;
  • Access to IndigoBlue’s wider resources and knowledge pool, offering experience across a wide range of industries, technologies and business practices;
  • Ongoing refinement of IT strategy and implementation;
  • Vital support in IT procurement, significantly reducing the risk associated with capital expenditure;
  • Help to ‘cross-fertilise’ ideas and best practice, based on IndigoBlue’s experience of working with similar organisations.

Interim Management

Often the need for a strategic rethink is prompted by the departure of a key member of staff; equally, the ensuing change may itself demand a restructure. In both of these situations, organisations will have short-term operational challenges that need to be addressed.

IndigoBlue provides skilled, experienced professionals to undertake interim operational and executive roles, potentially on a part-time basis. All of our consultants have a minimum of 15 years’ experience in technology, and many have held senior positions in blue-chip organisations. We ensure that organisational risks are mitigated and that operational and strategic objectives are not compromised.

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