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The technological legacy of the Olympics games looks like it will be social media and mobile internet access, particularly for mobile video. Following on from my post a couple of weeks back about the semantic technology behind the BBC Olympics, this post looks at the key tech trends to have come out of the Olympics.

In their assessment of their Olympics coverage, the BBC have highlighted social media, mobile content and live coverage as the key issues that need to be addressed.

The level of social media engagement at the Olympics was huge, particularly Twitter (which was blamed for transmission difficulties in coverage of the cycling road races). Twitter has changed the way that BBC reporters work - they use Twitter as a source of information, combining crowdsourced content with the live updates from the BBC's reporters.

The second trend has been the amount of demand for mobile contents, both for live TV and for live updates (linking back to the use of Twitter to create a community around an event). The BBC is responding to this with plans to develop a BBC Sport app.

The third area is multi-channel broadcasting - their use of 24 channels and the level of take-up has led to BBC to create plans to revamp and ultimately to replace the "red button" service with a much more effective connected TV service.

So what is the impact of this on businesses?

I think it is likely to push more organisations into engaging with social media (to engage with their stakeholders) and giving further impetus to the move to mobile contents. What the public see from the likes of the BBC today is expected across the board tomorrow!

It also highlights the need to understand and respond to your audience through analytics and BI reporting.