Archive - December 2011

DEC

Technology Predictions for 2012

28 DEC 2011 | Posted in CMS, CRM, internet | Author Alex McLachlan

Three of Real Story Group's Technology Predictions for 2012 particularly caught my eye: big data meets web marketing; CRM and CMS on collision course; and new job titles emerge.

DEC

The Trouble with Forums

15 DEC 2011 | Posted in business value, social media | Author Alex McLachlan

Forums are excellent for online discussions to support communities with common interests and I often find great enthusiasm for introducing forums when talking with companies and membership organisations. The problem though is that often they are just thinking of IT solutions rather than taking a business led approach.

The main issue is - what is the business value of the forum?

DEC

Paving the way for SMEs

14 DEC 2011 | Author Rob Smith |

2 Comments

After the promise in the government’s IT strategy of using the skills and adaptability of SMEs to support the move to Agile, I am particularly dismayed to find that the initial focus for this type engagement will be through the Consultancy One framework.

DEC

We call it Velocity, but is it just Speed?

05 DEC 2011 | Posted in ADAPT, agile governance, incremental delivery | Author Stan Wade

The definition of the word velocity as defined in a dictionary I just referenced is ‘speed in a given direction’. That has two important components and I am not convinced, that when used in an Agile context, both are always true.

DEC

Multichannel Contact Management

05 DEC 2011 | Posted in contact management, CRM, social media | Author Alex McLachlan

Some organisations focus almost entirely on their website as the main means of communication with contacts to the exclusion of other channels, particularly email marketing. There are two dangers to this - it assumes either that users will visit the organisation's website of their own volition if they have visited before; or that they will find the site from Google searches if they haven't visited before.