Archive - December 2010

Managing User Generated Content - Your Organisation in Their Hands

07 DEC 2010 | Posted in communities of practice, online communities, social CRM, social media, User Generated Content, website | Author Alex McLachlan |

1 Comment

User generated content (UGC) is widely used by organisations to create deeper engagement with customers and other stakeholders, and to reduce content-production and marketing costs. There are also risks associated with UGC of brand damage and legal problems arising from misuse. To mitigate against these pitfalls you should plan carefully for its introduction by:

DEC

Agile Elevator Pitch

04 DEC 2010 | Author Rob Smith

I was interested to read Alan Wily's recent blog post Agile Elevator Pitch. This is something we've also struggled with. The problem is that Agile is not simple; there is a complex relationship between the process elements and techniques and it's difficult to isolate one in order to extoll the benefits.

DEC

When to adopt Open Source

03 DEC 2010 | Posted in business value, CMS, CRM, open source, strategic IT | Author Alex McLachlan |

4 Comments

When is Open Source business ready? People are naturally cautious about adopting open source software.

Open source can raise images long straggly beards and sandals and of the potential difficulties of poor quality software and an uncertain future.

However, there are a number of very good quality open source systems - look at Linux for example - and they can offer very good value for money. There are also a large number of open source software applications including: